The Pitfalls of Microtrend Marketing
Microtrends: those fleeting, viral moments that sweep across social media, have become the bread and butter of social media managers looking for cheap and easy engagements.
Stuck On The Surface
Embracing authenticity or AI advancements seem to be standing as opposing approaches for marketers these days.
Behind The Fourth Wall
Much of our client work focuses on crafting authentic brand voices. This week, maybe unsurprisingly, the new Deadpool and Wolverine movie got us thinking about the branding truths that lie behind the fourth wall.
Our Spirits Are Still High
Ever since the IWSR highlighted the decline in US beverage alcohol sales, Forbes among other outlets seem to be painting a grim future for the industry. But, any marketer worth their weight knows that speed bumps are just part of the ride. This timeless industry is far from burnt out.
Wienermobile Caught in a Pickle
Hey, Wienermobile! Wake up and man the grill! While you were taking an unexpected spin on an Illinois highway Monday, the internet was having a field day.
Futureproof Strategies Bend, Don't Break
It’s easy to cook up a viable strategy that suits today’s market. But what happens when a wrench hits your plans?
Brand Value is a Worthy Investment
In their race for sales, digital marketers may be selling themselves short. In a recently published interview with Chubbie’s co-founder Preston Rutherford, he revealed the brand’s initial strategy was to drive digital sales and lower-funnel metrics - thereby maximizing the return on advertising spent (ROAS).
Keep Your Core Close
What started out as a conversation with our resident apprentice Georgie about the merits of brands supporting Pride Month, turned into a more meaningful dialogue about brand strategy.
Guaranteed Winning Strategy
Spend any time on social media and you’ll soon realize that everyone else is a millionaire with a surprisingly simple formula for success. Sure it’s fool’s gold, but we want to believe it’s possible.
Finding Answers
Although much of our strategic work is done behind the scenes and known only by our clients, it is a difference-maker for them. And while we have taken on strategic assignments over the years…
Connecting With Customers
In the pre-viral era, we brought Palladium shoes to the US market. Our research unveiled their appeal to urban nomads disenchanted with traditional advertising.
Consistent Persistent
Very recently, we had a conversation with a client who wanted to better understand why or how one of their ‘competitors’ was so successful on social media regarding engagement and transactions.
Marketing Super Power
Between your own research and that of your stakeholders, you probably have a good bit of visitor feedback. You know to varying degrees what people like, and what could use some work.
Knowing What To Do
As odd as it may sound, we let the strategy reveal itself. Our experience and track record gives us the freedom to “trust in the process.” How we do it, every time.
Knowing What You Don’t Know
Knowledge is a crutch that can make our thinking a little stale & predictable. When we focus on the things we're not so sure about, it opens up our natural rhythm of curiosity - a place where better answers reside
Truth About Dynamic Pricing
It’s a simple fact that seventy-five percent of DMOs face the task of marketing places that most people do not consider a “destination of choice.” People visit to attend an event, see family, or just pass through on their way to their actual destination.
A Destination Or A Stop
It’s a simple fact that seventy-five percent of DMOs face the task of marketing places that most people do not consider a “destination of choice.” People visit to attend an event, see family, or just pass through on their way to their actual destination.
O Marketers Where Art Thou
This is the week for marketers to shine. We applaud all of the brands willing to take a step outside of their comfort zones. Because as we see it today, too many marketers are reactionary. They see competitors do something interesting and want to do the same.
Creativity On Demand
HubSpotThis is something I have always tried to voice to new people at the table. Everyone should feel confident in blurting out a bad idea. Own it.
Want Brand Loyalty?
Want brand loyalty? @HarvardBiz says understand and act on wants and needs. A little harder than price rewards.