The future arrives on our doorsteps every day as a new opportunity. So why is it that some of us seek to perpetuate the status quo when there is so much to gain from moving forward?

Stop the press. Hold the elevator. No one move. I just read an article about how marketers could best connect with my generation this summer, and, wait for it..., “social media” was only mentioned once. No, really, only once.

Up to now, everything here has been about change. Well, in the spirit of this blog, it's now time for a big change. I'd like to write about the opposite of change - that is, not doing anything. Or, should I say, sticking to what you believe in, in spite of what everyone (pointed-headed experts included) tells you.

David Beals is quoted in the latest edition of Advertising Age referring to recent upsets in the auto-ad business as “unprecedented,” and explaining such volatility as the product of “a category in crisis.” As the article suggests, crisis demands innovation, and Detroit’s troubles have led to several radical re-brandings, including Cadillac’s most recent effort to reclaim lost ground against luxury sports brands like BMW and Mercedes with the new CTS Coupe.

This week’s blog is in dedication to the latest Apple invention released last week: the iPad. According to Brady Bone, Creative Ops, “The iPad shouldn't exist yet... Apple has shown us the future,” he continues, “Take the agency, I see strategic/account people using [the iPad] as a primary device.”

Excellent! Insert Thunderbird joke here [ ]. Insert Mad Dog 20/20 joke here [ ]. All right. Now that that's out of the way, let me just say, it's about time! What a brilliant revenue stream.

Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.