Twinkies Go On A Diet

Hostess Twinkies are becoming the latest product remade and repackaged into 100-calorie snack packs, a product some analysts say could do well given that more people are packing their own lunches in the slumping economy.

It's no secret people want to have their cake and eat it, too. Long known for its loyal following of sweet toothed stoners and slacking college students, Hostess is making a pitch for the health-conscious and the monetarily-strapped with its new 100-calorie Twinkie packs. Will it be successful?

It's unlikely finicky salad eaters will be turning over their leaves in favor of a snack typically associated with an inactive lifestyle, but traditional lunch toters just might put down that bag of chocolate chip cookies for an old favorite. It just better taste like that old favorite when it hits their slimmed down lips.

Previous
Previous

2008 Graphis Design Annual

Next
Next

A Wink And A Drink