7-Eleven To Launch In-House Brand Of Wine

Excellent! Insert Thunderbird joke here [ ]. Insert Mad Dog 20/20 joke here [ ].

All right. Now that that's out of the way, let me just say, it's about time! What a brilliant revenue stream.

You buy cheap wine from 7-Eleven, and when you get the munchies, go back and stock up on microwave burritos. Although I think they messed up one part - the name. The wine is called Yosemite Road. Yosemite Road sounds like every other winery out there.

To me, half the fun would be arriving at a party with a bottle of Slurrrper(R) or The Really Big Gulp(R), or some other franchised name. People would ask, "Where did you get that? 7-Eleven?"

And that's how the marketing buzz begins. Pun intended.