iPad, Not A Fad

This week’s blog is in dedication to the latest Apple invention released last week: the iPad. According to Brady Bone, Creative Ops, “The iPad shouldn't exist yet... Apple has shown us the future,” he continues, “Take the agency, I see strategic/account people using [the iPad] as a primary device.”

As a member of the strategic team myself, I’m privy to the aforementioned assertions. Apple should endorse small businesses with iPads and we’ll give them our valuable feedback (and keep them). Wishful thinking.

Apple didn’t even drop a dime for their role in the main story line of last week’s episode of ABC’s Modern Family, when character Phil Dunphy had only one wish for his birthday: the iPad. While Apple may have lost an opportunity to make a few bucks, ABC lent its show a new level of hipness through Dunphy’s character.

An AdAge article explains just why ABC incorporated an Apple device: “Its gadgets and computers are viewed as status symbols, even cultural icons, so it's no wonder to see shows that want to make characters seem hip -- witness the perennial appearance of an Apple laptop in HBO's "Sex and the City" -- happily weave its goods into scenes and hands."

While the iPad will continue to generate buzz in pop culture, it certainly won’t fall wayside as a fad. On the contrary, the device is a stepping stone into the next generation of technology for businesses and networking.