The Pitfalls of Microtrend Marketing

Microtrends: those fleeting, viral moments that sweep across social media, have become the bread and butter of social media managers looking for cheap and easy engagements. And sure, they can be useful to elicit a quick laugh over how your brand name looks in “brat” type.

But here's the kicker: if you're scratching your head wondering what microtrends I'm even talking about, congratulations! You've just stumbled upon the dirty little secret of social media marketing. These trends are often as invisible to your audience as they are meaningless to your brand.

The real issue? It's not the trends themselves, but the arbitrary weekly quotas that marketers think prove their "relevance.” It's time to develop a strategy that doesn't involve trend-jumping on a weekly basis. Building your online presence into something memorable doesn’t happen overnight. 

A world where you lead conversations instead of desperately trying to hijack them begins with building something that lasts longer than a TikTok trend. Be original, be smart, and be interesting; your customers will thank you.