A Destination Or A Stop
Are You A Destination, Or A Stop Along The Way?
It’s a simple fact that seventy-five percent of DMOs face the task of marketing places that most people do not consider a “destination of choice.” People visit to attend an event, see family, or just pass through on their way to their actual destination. Knowing where you stand as a destination is an important first step in developing a strategy to generate incremental room nights.
If your laundry list of amenities looks very similar to the others, it might be time to rethink your approach.
Rule number one? Be important to someone, not everyone. Sometimes all it takes is an outside perspective.
From research, to strategy, to campaigns, promotions and events, we understand your world.
And after working with clients like Royal Caribbean, Midway Airlines, The Bahamas and numerous destinations and hotels, we know a thing or two about marketing “disappearing inventory” to drive incremental revenue.
Let’s have a quick conversation about where you are, and we’ll give you our thoughts.