In their race for sales, digital marketers may be selling themselves short. In a recently published interview with Chubbie’s co-founder Preston Rutherford, he revealed the brand’s initial strategy was to drive digital sales and lower-funnel metrics - thereby maximizing the return on advertising spent (ROAS).

Dear LinkedIn, I’ve been a fan and user for quite some time. Until recently, most moves you’ve made seemed to make a whole lot a sense to me. Things like “groups” and “answers” and suggesting people I might “know” are very useful. In general, LinkedIn is a great tool to build a professional network, get to understand and learn something from your peers and share with them.