Brand Value is a Worthy Investment
In their race for sales, digital marketers may be selling themselves short. In a recently published interview with Chubbie’s co-founder Preston Rutherford, he revealed the brand’s initial strategy was to drive digital sales and lower-funnel metrics - thereby maximizing the return on advertising spent (ROAS).
A good strategy until competitors flood the market with similar goods and lower prices. Brand value matters. It drives customer loyalty, price integrity and helps create a barrier to entry. Fortunately, Rutherford recognized the opportunity to build the Chubbie’s brand for a more profitable future.
Hopefully realizing a greater ROI.