Recent life-altering events brought reality to our collective doorsteps. And rather than talk about the marketing stuff our world usually revolves around, we’d like instead, to highlight our clients' (current and former) good work they undertake as a natural reflection of who they are. Things that mostly go unseen, but have real meaningful impact. We hope you find inspiration and contribute as you can.

While time always seems to move languidly in the heat, we’ve been using this rhythm to slow down and reflect on exciting ventures that are boiling in our pipeline. This season has breathed untouched energy into our work, refreshing us with new people and perspectives. So as we relish the last moments of summer, we look forward to continuing to push further, knowing that the most remarkable ideas transpire when we step outside our boundaries.

Spend any time on social media and you’ll soon realize that everyone else is a millionaire with a surprisingly simple formula for success. Sure it’s fool’s gold, but we want to believe it’s possible.

As we turn the corner into 2024, we do so with optimism and good fortune, knowing that what we do matters. We hear it from our clients who put their trust in us. We see the results. We also see it in the kudos from our peers.

Deion Sanders is a lightning bolt turning the college football world on its head. He’s a disruptor and a defier. Showing us there’s always another way. We like him and root for him. Because he is passionately himself. As authentic as any brand can be.

2022 has been one heck of a roller coaster ride for us all. So as we try to catch our collective breath readying for the new year, we take a moment to reflect. And even though some of our best ideas never saw the light of day, we know that many did.

We, in a word, are grateful. Grateful that since the last time we shared news, five new clients selected us to help build their futures. Grateful to work with clients who operate beyond the status quo - continually challenging us to make a meaningful difference.

Knowing the trust and conviction our clients have placed in us and our work over the years is both inspirational and motivational. Especially true because our approach, though strategically sound, tends to defy convention. This month’s case from the wayback machine (2006)…

The marketers’ mantra of being interesting and compelling sometimes seems to go against our natural inclination to fit in and belong. It’s that safe spot. Interesting but not “too interesting.” We see that type of marketing everywhere and it’s 100% forgettable.

We’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives. Helping underdogs everywhere defy the odds.