Clear Departures

Defy The Odds Vol 2: Clear Departures

The marketers’ mantra of being interesting and compelling sometimes seems to go against our natural inclination to fit in and belong. It’s that safe spot. Interesting but not “too interesting.” We see that type of marketing everywhere and it’s 100% forgettable. 

So in this issue, we’re celebrating the risk-takers. People and brands making moves to stand out and stand apart in ways that are relevant and memorable.