Getting Strategy Right

Defy The Odds Vol 6: Getting Strategy Right

We’re in the midst of creative awards season. Lots of slaps on the back, validation and even career boosts. But not for all. What about strategy? It’s the foundation of everything we do, yet invisible by design. As a team, we benefit from this insight into what people believe, want and hope - inspiring true emotional connections in our work.

So, a little less show, and a bit more tell.