Connecting With Customers

Geocaching cache

In the pre-viral era, we brought Palladium shoes to the US market. Our research unveiled their appeal to urban nomads disenchanted with traditional advertising. Our goal: expand distribution, boost brand awareness, and drive sales sans conventional ads. We stumbled upon geocaching enthusiasts, akin to our target audience, and devised Palladium Geocaching to intrigue and engage. Swiftly dubbed "Palcaching" by the online community. The game attracted an average of 109 players per store for 36 retailers across the six month campaign.

The winning formula? Understand and listen to customers.

Promotion Website

Sniping posters

Homeless person t-shirt