Spread Some Holiday Cheer
Dear Army's Army Partners and Members, last week The Army's Army paired with Cumberland County Schools to say "Thank You" to our heroes this holiday season. Elementary, middle, and high school students from 15 different schools across Cumberland County made more than 5,000 handmade cards that were delivered by The Army's Army to veterans and service members.
Please Be Yourself
Dear LinkedIn, I’ve been a fan and user for quite some time. Until recently, most moves you’ve made seemed to make a whole lot a sense to me. Things like “groups” and “answers” and suggesting people I might “know” are very useful. In general, LinkedIn is a great tool to build a professional network, get to understand and learn something from your peers and share with them.
2012 Graphis Advertising Annual
The Republik was recognized for our work with Dunnwell-Simple in this years Graphis Advertising Annual.
Miracles Can Happen, Just Passing Through
A MAN NAMED PEARL is an awe-inspiring documentary film about the self-taught topiary artist, Pearl Fryer. A film that tells the true story of a man against all odds thats uses his passion to transform an entire community.
Now That’s Good TV
Ok, I’ll admit it: I was never a huge fan of the ABC reality show, Extreme Makeover: Home Edition. I would catch it from time to time, but my Sunday evenings used to revolve around Desperate Housewives and the Kardashians. That all changed a couple of months ago when I got a chance to get a firsthand look at the making of the show.
One For One
I love shoes. So, naturally, if there’s a way for me to indulge my passion for footwear while also changing the world for the better, sign me up! And that’s exactly what TOMS is all about.
And Now For Something Completely Different
Up to now, everything here has been about change. Well, in the spirit of this blog, it's now time for a big change. I'd like to write about the opposite of change - that is, not doing anything. Or, should I say, sticking to what you believe in, in spite of what everyone (pointed-headed experts included) tells you.
Post-Modern Product Placement
A recent Advertising Age article, "From the Big Screen to Any Screen: Some Takeaways for Marketers and Media Companies", touches on the current state of product placement, and calls attention to the intentionally blatant and "increasingly campy" ways in which products are being integrated in music videos and TV shows.
Murdoch Says Embrace Technologies
Mr. Murdoch says people should stop whining about the challenge of new technology and "get out in front of it."
Crisis Drives Change At Cadillac
David Beals is quoted in the latest edition of Advertising Age referring to recent upsets in the auto-ad business as “unprecedented,” and explaining such volatility as the product of “a category in crisis.” As the article suggests, crisis demands innovation, and Detroit’s troubles have led to several radical re-brandings, including Cadillac’s most recent effort to reclaim lost ground against luxury sports brands like BMW and Mercedes with the new CTS Coupe.
The Art Of Things
Last week RPK took an afternoon to tour the newest addition of the remodeled North Carolina Museum of Art. The sleek aluminum exterior is surrounded with sculptures, fountains and seating areas. Upon entering the brightly lit and clean white foyer, I almost thought I’d walked back into RPK.
iPad, Not A Fad
This week’s blog is in dedication to the latest Apple invention released last week: the iPad. According to Brady Bone, Creative Ops, “The iPad shouldn't exist yet... Apple has shown us the future,” he continues, “Take the agency, I see strategic/account people using [the iPad] as a primary device.”
Thinking Behind Blinking
Thanks to Prof. Mike Randall of The University of Endless Learning at The Republik, book reports have returned from the halls of high school to haunt us. Luckily for Prof. Randall, my book assignment did not merely instill applicable marketing principles, but was indeed interesting.
7-Eleven To Launch In-House Brand Of Wine
Excellent! Insert Thunderbird joke here [ ]. Insert Mad Dog 20/20 joke here [ ]. All right. Now that that's out of the way, let me just say, it's about time! What a brilliant revenue stream.
Desperation Marketing- Our Cars Won’t Kill You
In efforts to combat flagging luxury car sales, Mercedes has decided to flag a different aspect of their brand: Safety. Huh??!!
Finally, A Contest That Means Something
InnoCentive, a company that taps the world’s population for answers to specific problems, has thrived on what is being known as “crowd sourcing.”
Is Traditional Media About To Kick The Bucket?
PriceWaterhouseCoopers analyst Marcel Fenez told the World Association of Newspapers readership conference that traditional media has 5 years left until the death clock kicks
Liquid Wood?
German scientists have developed what could be a solution to the chemical laden, non-biodegradable and possibly carcinogenic toxin known as..... plastic. Norbert Eisenreich from the Fraunhofer Institute for Chemical Technology in Pfinztal, Germany and his cronies have invented a substance known as Arboform, or to us right brained folks - liquid wood.