Finally, A Contest That Means Something

InnoCentive, a company that taps the world’s population for answers to specific problems, has thrived on what is being known as “crowd sourcing.” Crowdsourcing is asking a crowd (in this case, the world) as question, and then reaping the benefits from the best answers. Averaging about one problem per business day, the results have solved issues from a solar approach to mosquito management to transportation efficiency. There are financial benefits to being the best nerd in the room too, proving that all good ideas are not free.