The Greater Cause
This article reinforces why a business (and the people behind it) must have a greater purpose to what they do, make or provide. It’s the bigger picture and the greater cause.
The Power of Habit
Habit is strong. It is so strong that oftentimes people only do things because that's the way they have always done them. Wake up, hit the alarm clock, get in the car, pick up coffee, drive to work.
Social Networking Rattles Hospitality
It's impossible to turn on the TV, pick up a paper or look at a website without witnessing the influence that online social networks have gained over the last several years. They're everywhere, and nobody can seem to decide whether this is a good thing or not. Do online networks isolate people or bring them together? Are they dangerous or empowering?
Now That’s Good TV
Ok, I’ll admit it: I was never a huge fan of the ABC reality show, Extreme Makeover: Home Edition. I would catch it from time to time, but my Sunday evenings used to revolve around Desperate Housewives and the Kardashians. That all changed a couple of months ago when I got a chance to get a firsthand look at the making of the show.
One For One
I love shoes. So, naturally, if there’s a way for me to indulge my passion for footwear while also changing the world for the better, sign me up! And that’s exactly what TOMS is all about.
Is Traditional Media About To Kick The Bucket?
PriceWaterhouseCoopers analyst Marcel Fenez told the World Association of Newspapers readership conference that traditional media has 5 years left until the death clock kicks
Towards A More Perfect Agency
For a business constructed on new ideas, advertising remains uncomfortably stuck with its old ideas of how to construct a business. Ad agencies, whether private or publicly owned, are almost all built on a 19th Century corporate formula. Did everyone miss what happened after 1999?
How Do You Like Them Apples?
Apple Computer is publicly opposing Proposition 8 in California, which prohibits equal rights and benefits to employees with same-sex partners, by making a donation of $100,000 to the "no on 8" campaign.