Murdoch Says Embrace Technologies

In his second of five Boyer Lectures, The Challenge of Technology, Mr. Murdoch says people should stop whining about the challenge of new technology and "get out in front of it."

He says new technology, such as the internet, is destroying business models that have been used for decades, particularly those with a "one size fits all" approach to their customers. People can do more of what they want at a cheaper cost, and the disadvantaged now have greater access to information than at any time in history, Mr. Murdoch says. The result is technology is "allowing the little guy to do what once required a huge corporation.”

How are you using new technologies to beat bigger competitors?