Manufacturing With Purpose
Solid surfaces have been around for decades. Yet most manufacturers market their offerings on the basis of available colors rather than intended use. Recognizing that solid surfaces are better suited for commercial applications…
Strategy Is Not The Consequence Of Planning
Too often, CEOs and their very capable executive teams, operating within siloed industries, lack a more universal depth and breadth of experiences. The result?
Calling All Conventions
It’s a new year with new opportunities. And if your plan is to get the old display out an add a few new graphics, you’re probably not alone. But that won’t solve your real problem of cutting through the clutter to draw actual prospects into your booth.
Merely Wishful Thinking
Goals are merely wishful thinking without strategies to achieve them @Freek_Vermeulen. Know the difference.
Regaining Stride
Last year independent agency The Republik launched a campaign for Fayetteville State University (FSU) with an eye towards attracting ‘the next generation of doers’. The campaign featured two :30 videos, Out Of Home and posters to help build awareness…
50 Years Of Protecting
For nearly 50 years, in the quiet backroads of Pittsboro, NC, Carolina Tiger Rescue has been a sanctuary from exploitation. This year, they embark on a goal to bring to a much-needed education center to life. We are thrilled that they brought us on to help…
Outside In Always
Marketers: outside in always beats inside out. Real answers for real problems per Harvard Business Review by Larry Minsky and David Aron.
Psychology of Uncertainty
It's really not about hunches and luck. To quote Maria Konnikova, "what if he (you) had to bet on it?" Knowing what you don't know is a powerful advantage.
The Deion Effect
Deion Sanders is a lightning bolt turning the college football world on its head. He’s a disruptor and a defier. Showing us there’s always another way. We like him and root for him. Because he is passionately himself. As authentic as any brand can be.
Opinion Is Not A Strategy
Our first rule? Park your opinions at the door. Be informed. 100% objectivity. Don’t cherry pick facts or data that reinforces your position. Doing marketing strategy right requires a lot of discipline…
Old Dog, New Tricks
Having worked with hundreds of companies and brands through the years, we understand the value of an outside perspective. We created WhyAxis to provide customized answers that address clients' specific needs, not packaged solutions.
Direct From The Cheshire Cat
If you don't know where you are going, any road will get you there. With marketing, it’s pretty easy to convince yourself doing anything is better than waiting, especially in uncertain times. Channeling the age-old wisdom of Alice’s Cheshire Cat…
Don't Let The Future Pass You By
Sometimes, it's not what people say about your business that matters but how they say it. And then how you react. Don't let the future pass you by.
Choose Wisely
Qualitative research will tell you what people really think. Surveys will tell you what they want you to believe per @gkkenny. Choose wisely.
Becoming A Beacon
When Happy Dirt, an organic produce wholesaler, approached The Republik to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables they dug in and completed the assignment.
Awakening A Sleeping Giant
As creators of advertising, we often carry around a natural cynicism. A “trust but verify” attitude. So when we finally come across something almost too good to believe in, we are overwhelmed. That’s the story of our feature this issue, Fayetteville State University.
Fun On The Farm
The first assignment from Happy Dirt, an organic produce wholesaler, for The Republik was to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables.
2023 Graphis Design Awards
We got some love from Graphis Design Awards this year on campaigns for our clients Dilworth Coffee and the Harmony NC LGBT+ Allied Chamber of Commerce.
2023 Graphis Advertising Awards
We’re excited to share our poster campaign with the Harmony NC LGBT+ Allied Chamber of Commerce brought us home silver in the 2023 Graphis Advertising Awards.
Getting Strategy Right
We’re in the midst of creative awards season. Lots of slaps on the back, validation and even career boosts. But not for all. What about strategy? It’s the foundation of everything we do, yet invisible by design.