Opinion Is Not A Strategy
If only it were that easy…
Our first rule? Park your opinions at the door. Be informed. 100% objectivity. Don’t cherry pick facts or data that reinforces your position. Doing marketing strategy right requires a lot of discipline and the ability to see things from the outside perspective of real world customers.
So, how do you convince someone who doesn’t know you exist, or doesn’t care, that you are exactly what they want? It starts by understanding what people really want. Which can be a lot different than what they say.
Remember Apple and the iPhone? A funny looking phone with apps, whatever they are. Nobody wanted or asked for that, right? But Apple understood we couldn’t resist the idea of having the whole world in our hand.
Now that’s a brilliant strategy.
Is it time to recalibrate yours?