Worthy Endeavor
After creating a major rebrand for Harmony LGBT + Allied Chamber of Commerce that involved the logo and the name in an effort to better serve LGBT+ professionals, businesses, and allies in the eastern 50 counties of North Carolina, the organization called on The Republik…
Survive And Thrive
We, in a word, are grateful. Grateful that since the last time we shared news, five new clients selected us to help build their futures. Grateful to work with clients who operate beyond the status quo - continually challenging us to make a meaningful difference.
Don't Get Caught Up
SEO in the age of "vanity" metrics. Far too many consumed with far too little. Get up to speed with the thinking that leaves many brands with a conversion gap. Read the article: Value vs Vanity: Metrics that Matter for Digital Strategy
Then And Now
Knowing the trust and conviction our clients have placed in us and our work over the years is both inspirational and motivational. Especially true because our approach, though strategically sound, tends to defy convention. This month’s case from the wayback machine (2006)…
Bold Moves
As a coffee roaster and supplier, Dilworth derives a good bit of its business from coffee shops. But barely six months into a new social and in-store campaign to improve brand visibility within coffee shops, the pandemic brought things to a halt…
Graphis Letterhead 7 Awards
The Republik, jack of all trades, brought home a gold in Graphis’ Letterhead 7 Competition for our very own Rubberneck Media.
New Horizons
Autism is becoming more prevalent than ever. And ABA Therapy for autism is in high demand. Even so, most of us know very little about the subject. So when NC-based BCPS approached us about helping them carve a path forward for their statewide services…
Clear Departures
The marketers’ mantra of being interesting and compelling sometimes seems to go against our natural inclination to fit in and belong. It’s that safe spot. Interesting but not “too interesting.” We see that type of marketing everywhere and it’s 100% forgettable.
Windows vs Ford
At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, “If Ford had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon.”
The Dream Come True
Chapel Hill, Durham, and Raleigh have all served as our headquarters throughout the past 20 or so years. So in the midst of the pandemic, when this iconic Five Points building became available, we had to make it The Republik’s long-term home, despite the risk.
Reckoning And Rediscovery
We’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives. Helping underdogs everywhere defy the odds.
Packaging The Experience
As we’ve demonstrated before with Bedlam Vodka, Happy Dirt, and others, packaging can go a long way toward elevating the brand experience. Communication Arts agreed and showcased Dilworth’s distinctive look in their design annual.
Want To Be Creative?
How come every other week someone there's another study that says bring drunk makes us more creative? Or we get our best ideas when we're sleepy? Or in the shower?
A Fresh Start
When Happy Dirt, an organic produce wholesaler, approached The Republik to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables they decided to dig in.
Stubbornly Agreeable
In need of a brand identity refresh, Dilworth Coffee called on The Republik earlier this year to give them a new look and a closer relationship with their ever-changing customer base, according to Robert Shaw West, CEO of the agency.
Where Does Strategy Come From?
Not too long ago I spoke with a group of UNC Ad Club students who were interested in pursuing planning as a career. Many had been through internships in larger agencies where planner roles and related job titles varied widely.
Can Your Plan Be Hijacked?
With all of our marketing textbooks, classes and degrees, and our guru books, blogs and seminars, how is it that our marketing efforts so often miss the mark? Certainly it’s not because we don’t know what to do. It really has more to do with the lessons omitted.
Seeing Is Believing
This week we embraced another opportunity to implement our philosophy - change or die - in a very deep sense.
Clean Energy
Nowadays seems like we all could use a little extra energy. Yet for all their popularity, the sugar-laden, chemistry-set-concocted power drinks common in extreme sports and convenience stores aren’t always the answer.
What Should I Read Today?
Between my social media feeds and my in box there is no shortage of options. So here is my filter. What should I read today that may make me better at what I do? That may make me understand your point of view? Or that may just be interesting to me?