Pull vs. Push Advertising
We believe an agency's job is to deliver big business-building ideas to its clients — not just advertising. In fact, some of the most powerful and effective ideas we've developed and implemented don't resemble anything within the traditional definition of advertising at all.
Life Lessons Of Ian Schrager
Ian Schrager has reinvented himself again with the launch of the Public Hotel, which is takes cues from the AirBnB market on modern hospitality.
The Greater Cause
This article reinforces why a business (and the people behind it) must have a greater purpose to what they do, make or provide. It’s the bigger picture and the greater cause.
Bedlam Communication Arts Award
Communication Arts has awarded our typography and packaging work for Bedlam Vodka. With a project as personal as branding typography, we sought to fully capture the essence of the rugged and unique brand.
A Publicity Stunt Gone Wrong
What a semi-untraditional idea - having fans at a World Series game hold up cards spelling out something that sells your product.
On Trying To Be Creative
To instill change in others, and yourself, it often involves being creative. And let me tell you, being creative every single day isn't easy.
The Power of Habit
Habit is strong. It is so strong that oftentimes people only do things because that's the way they have always done them. Wake up, hit the alarm clock, get in the car, pick up coffee, drive to work.
Smoke and Mirrors
Photographer, Li Wei, creates cutting-edge photography using low-tech techniques. Li Wei is changing the way we look at photography through the creative use of good old fashioned special effects. Creativity pushing boundaries at its finest.
Telectro Future
Globalization. Think it's a new idea? Think again. More than a century ago, Victorian engineer Alexander Stanhope St. George devised plans for an enormous telescope, called the Telectroscope, that would allow visitors to see from one side of the world to the other through an immense underground tunnel.
It’s Art, Not Trash
When life gives you trash lemons, make art. Tim Noble and Sue Webster seem to be doing just that. This makes me realize that everything one might need is already there at your feet. All that's needed is inspiration and a change of perception.
Change Is The Only Absolute
Change is the only absolute. This was the subject of a memo I received less than two years into my first job.
Blood Bath
The creative folks at Jung von Matt ad agency created some spine-tingling interactive advertising for the Action and Suspense Channel in Hamburg, Germany to promote their exclusive horror films.
Radiohead Effect
Name your price: that’s what the band Radiohead offered fans when they released their album “In Rainbows” online. Consumers got to decide how much they would pay for the album.
Social Networking Rattles Hospitality
It's impossible to turn on the TV, pick up a paper or look at a website without witnessing the influence that online social networks have gained over the last several years. They're everywhere, and nobody can seem to decide whether this is a good thing or not. Do online networks isolate people or bring them together? Are they dangerous or empowering?
BMW Changes the Meaning Of Getting Inside Your Head
While browsing Advertising Age, I came across an article that reminded me a bit too much of a certain George Orwell novel. BMW Germany has recently developed a "flash projection" technology that temporarily forces viewers to see the BMW logo burned on the inside of their eyelids after watching a BMW ad.
Dear Marketers: Try Harder Please
Stop the press. Hold the elevator. No one move. I just read an article about how marketers could best connect with my generation this summer, and, wait for it..., “social media” was only mentioned once. No, really, only once.
Spread Some Holiday Cheer
Dear Army's Army Partners and Members, last week The Army's Army paired with Cumberland County Schools to say "Thank You" to our heroes this holiday season. Elementary, middle, and high school students from 15 different schools across Cumberland County made more than 5,000 handmade cards that were delivered by The Army's Army to veterans and service members.
Please Be Yourself
Dear LinkedIn, I’ve been a fan and user for quite some time. Until recently, most moves you’ve made seemed to make a whole lot a sense to me. Things like “groups” and “answers” and suggesting people I might “know” are very useful. In general, LinkedIn is a great tool to build a professional network, get to understand and learn something from your peers and share with them.