Can Your Plan Be Hijacked?

With all of our marketing textbooks, classes and degrees, and our guru books, blogs and seminars, how is it that our marketing efforts so often miss the mark? Certainly it’s not because we don’t know what to do. It really has more to do with the lessons omitted.

Specifically: How to identify and overcome the ever-present forces that can hijack your plan. Have you ever compromised a plan in the name of team work? Adjusted critical elements or language to satisfy a vocal, yet misinformed co-worker? Or even made changes in advance to please the CEO?

Personal agendas, office politics and fear of innovation can reduce any of us to willing accomplices. Leaving us owning and being accountable to watered down plans.

Be prepared for the doubters. Overcome their objections with conviction, confidence and determination to keep your plans on track.