Yeti’s Masterclass
Last year, Chief Strategic Director — Dwayne Fry — shared this article about Yeti’s marketing on LinkedIn. It was so popular, we thought we’d share it again.
Check It Out Here.
Helping Is Second Nature
The far-reaching effects of COVID-19 took us all by surprise – threatening lives, jobs and businesses. Yet rather than lament the loss of visitors that drive the hospitality industry, the Fayetteville North Carolina Convention & Visitors’ Bureau chose a different path.
Dilworth Coffee Communication Arts Award
We’re humbled to share that our design work for Dilworth Coffee has been recognized with an award from the prestigious Communications Arts. This campaign involved creating packaging that was not only visually appealing, but also told a story about the brand’s values. In Dilworth’s case, the lifelong quest for the perfect cup of Joe.
Unrivaled Strength
Voltari Boat Co., Ottawa, Ontario, Canada, names independent agency The Republik has its first agency of record, according to Commander In Chief of the agency, Robert Shaw West. Billings are expected to be $2 million in 2022.
Hollywood Treatment
As the home to Ft. Bragg for the past 100 years, Fayetteville has welcomed and celebrated servicemen and women as they trained, deployed, returned and retired. So it is only fitting that every year, Fayetteville extends an invitation to Heroes Homecoming…
Excuse Me, Your Agenda’s Showing
The future arrives on our doorsteps every day as a new opportunity. So why is it that some of us seek to perpetuate the status quo when there is so much to gain from moving forward?
Worthy Endeavor
After creating a major rebrand for Harmony LGBT + Allied Chamber of Commerce that involved the logo and the name in an effort to better serve LGBT+ professionals, businesses, and allies in the eastern 50 counties of North Carolina, the organization called on The Republik…
Survive And Thrive
We, in a word, are grateful. Grateful that since the last time we shared news, five new clients selected us to help build their futures. Grateful to work with clients who operate beyond the status quo - continually challenging us to make a meaningful difference.
Don't Get Caught Up
SEO in the age of "vanity" metrics. Far too many consumed with far too little. Get up to speed with the thinking that leaves many brands with a conversion gap. Read the article: Value vs Vanity: Metrics that Matter for Digital Strategy
Then And Now
Knowing the trust and conviction our clients have placed in us and our work over the years is both inspirational and motivational. Especially true because our approach, though strategically sound, tends to defy convention. This month’s case from the wayback machine (2006)…
Bold Moves
As a coffee roaster and supplier, Dilworth derives a good bit of its business from coffee shops. But barely six months into a new social and in-store campaign to improve brand visibility within coffee shops, the pandemic brought things to a halt…
Graphis Letterhead 7 Awards
The Republik, jack of all trades, brought home a gold in Graphis’ Letterhead 7 Competition for our very own Rubberneck Media.
New Horizons
Autism is becoming more prevalent than ever. And ABA Therapy for autism is in high demand. Even so, most of us know very little about the subject. So when NC-based BCPS approached us about helping them carve a path forward for their statewide services…
Clear Departures
The marketers’ mantra of being interesting and compelling sometimes seems to go against our natural inclination to fit in and belong. It’s that safe spot. Interesting but not “too interesting.” We see that type of marketing everywhere and it’s 100% forgettable.
Windows vs Ford
At a recent computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated, “If Ford had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon.”
The Dream Come True
Chapel Hill, Durham, and Raleigh have all served as our headquarters throughout the past 20 or so years. So in the midst of the pandemic, when this iconic Five Points building became available, we had to make it The Republik’s long-term home, despite the risk.
Reckoning And Rediscovery
We’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives. Helping underdogs everywhere defy the odds.
Packaging The Experience
As we’ve demonstrated before with Bedlam Vodka, Happy Dirt, and others, packaging can go a long way toward elevating the brand experience. Communication Arts agreed and showcased Dilworth’s distinctive look in their design annual.
Want To Be Creative?
How come every other week someone there's another study that says bring drunk makes us more creative? Or we get our best ideas when we're sleepy? Or in the shower?
A Fresh Start
When Happy Dirt, an organic produce wholesaler, approached The Republik to create a marketing strategy, brand identity, go-to-market plan and a social media platform for their seemingly endless variety of fruits and vegetables they decided to dig in.