WHERE PURPOSE
IS THE PERFECT
DESIGN
THE BOAT FOR BOATERS
Wellcraft was an iconic American brand. A purist’s boat built for fishing, skiing and all-around good times on the water. The boat that everyone had to have became irrelevant as other manufacturers catered to the “look at me” culture with newer and flashier boats. Better for posing than actual on-the-water performance.
Without apology, we once again proclaimed Wellcraft the boater’s boat. And set out to tell the story of what real boaters had known all along - the right boat will take you everywhere you want to go.
A Brochure About Why You Boat
Boats without a purpose are for the other guys
Integrity Matters
This is Wellcraft’s fashion statement. A pretty high bar for any manufacturer
Everything You Need
Our filter to determine if you’re a boater or a poser
Anyone Can Buy A Fancy Boat
Be the envy of everyone at the dock because you know how to catch fish.
Wanna Head Out Into Open Water?
We’ve got the right boat for the job
A Beast of a Boat for Real Fishermen
A boat that does that gets the job done right is beauty in motion
For the kid in all of us
The right machine for all-around good times
Functionality is a hidden strength
Family one day. Fish the next
Be The Culture
Print ads speaks the language of real fishermen
Wellcraft is a Badge
A reminder of a long and rich heritage
