The Boat For Boaters
Wellcraft was an iconic American brand. A purist’s boat built for fishing, skiing and all-around good times on the water. The boat that everyone had to have became irrelevant as other manufacturers catered to the “look at me” culture with newer and flashier boats. Better for posing than actual on-the-water performance.
Without apology, we once again proclaimed Wellcraft the boater’s boat. And set out to tell the story of what real boaters had known all along - the right boat will take you everywhere you want to go.
Boats without a purpose are for the other guys.
This is Wellcraft’s fashion statement. A pretty high bar for any manufacturer.
Our filter to determine if you’re a boater or a poser.
Be the envy of everyone at the dock because you know how to catch fish..
We’ve got the right boat for the job.
A boat that does that gets the job done right is beauty in motion.
The right machine for all-around good times.
Family one day. Fish the next.
Print ads speaks the language of real fishermen.
A reminder of a long and rich heritage.
"I’ve been a boat owner since I was 14 years old… I’m now 66. The 232 Coastal is the best boat in the 20-foot size I’ve ever owned.” The real deal...