A Lone Wolf Can Outsmart The Pack

Among the nation’s 1,500 boat brands, Triumph had the unique distinction of manufacturing a plastic boat. While indestructible, this “ugly duckling” had not fared well with status and brand-conscious boaters. Rather than compete on others’ terms: a beauty contest on the water, we set out to change the argument. Our goal was to make Triumph “the World’s Toughest Boat” by demonstrating the brand’s superiority.

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