Integrity Matters
FREIGHT HANDLERS INCORPORATED
What drives your company is an underlying belief, or philosophy that you have a better answer. And thats’s what prospects want. They want permission to believe that by engaging with you they too are doing good.
It doesn’t mean that you product or service can be less than excellent. But it does mean that you might get a closer look if people can see themselves in your story. For FHI, Hard Work Done Right, was about being never wavering from doing things the way the ought to be done.
A collection of good practices for us all - Little Book of Big Ideas - was used to open doors and close sales. It was a literal reflection of the founder’s approach gleaned over 30 years in the trucking industry.
