Expertise In All Things Spring Break
SPRING BREAK TRAVEL
Fueled by MTV hype and exotic locations, Spring Break was a “must-go” activity in the mid-2000’s for the college crowd. And any number of travel companies were ready and willing make a sale, seemingly at any cost. Spring Break Travel was a sleepy company operating for 18 years as a reliable and above-board travel supplier for co-eds.
With “me-too” competition mounting, we set out to separate Spring Break Travel from the pack. We packaged Spring Break Travel’s extensive insight and connections in all the popular destinations along with a true understanding of what students want from their spring break experience, into a campaign that resonated with students. And left the competitors scrambling.
