Being True To Yourself Creates A Ripple Effect

30 years after Vietnam and Fayetteville, North Carolina still carried the derogatory “Fayettenam” nickname, referencing the thousands of soldiers who trained at neighboring Ft. Bragg prior to deployment. Not shying away from Fayetteville’s military connection, we built real meaning into the brand by reflecting a community with a specific appeal to military-related households within a 250 mile radius of town.

Starting with the press conference ‘heard round the world.’