Small But Mighty

Among attorneys, LexisNexis was always known for expensive solutions catering to ‘big law’ firms. So credibility among independent attorneys for tools to help their growing practices was virtually nil. Our job was to showcase LexisNexis’ commitment to this segment by championing their contributions to the field and demonstrating how their practices could be more productive with tools built specifically for them. And the stories resonated. Helping

LexisNexis’ credibility soar among independent attorney. Followed by greatly improved inquiries and sales.