Schooled In Knockouts

The Durham School of Boxing knew boxing is badass, but in a sea of fitness options, they were lost in obscurity. Add in the challenge of capturing Durham’s love for quirky, personality-driven businesses, and it was clear their advertising required innate precision to leave a mark.

By blending a tough retro look with a comedic touch, we positioned them as the approachable badasses they were. In a community that’s anti all things cookie cutter, their unique personality was successfully cemented.