Walk The Road Less Taken

When K-Swiss bought the licensing rights to the Palladium brand from the Consolidated Shoe Company, we were asked to help create a suitable replacement brand to balance their offering. Off The Beaten Track (OTBT) was designed to attract young, adventurous women with an independent mindset: “You love to travel but you’re no tourist.” With an authentic vibe and aesthetic design, OTBT quickly won over retailers and shoppers alike, becoming a new favorite.