Walk The Road Less Taken

Consolidated Shoe Company has a number of women’s fashion shoe brands. We helped create and design the Off The Beaten Track (OTBT) brand to balance out their offering. The brand identity was developed to appeal to women who have a young, adventurous and independent mindset (think REI): “For those who know you can’t see the world from the seat of a bus, the berth of a train, the railings of a boat or the porthole of a plane, OTBT shoes are made for you. Made for walking on the road less taken, we’re the shoe of choice for the restless wayfarer.”