For Those Who Know
BASEBALL AMERICA
As Internet access to baseball news and information grew during the early 2000‘s, Baseball America found its subscription base in decline. Promising information not readily available elsewhere we created a campaign that spoke to baseball purists. For those who know.
(For those who don’t: K means the batter struck out looking, after Bob Gibson’s phenomenal 1968 season, the pitching mound was lowered 5” to give batters a fair chance, the battle of the century occurred in the 1973 NLCS, when a frustrated Rose jumped Harrelson after the Met tagged him on a double play, there is a red chair in Fenway Park that’s a monument to Ted Williams’ longest home run).
