Inside The Game

For fans, baseball is a sport dominated by stats. And as Internet access to baseball news and information became popular, Baseball America found its subscription base in decline. Promising information not readily available elsewhere we created a campaign that spoke to baseball purists - for those who know. And for the rest - those who don’t - we rewarded them with the scoop too.

(For those who don’t: K means the batter struck out looking, after Bob Gibson’s phenomenal 1968 season; the pitching mound was lowered 5” to give batters a fair chance; the battle of the century occurred in the 1973 NLCS, when a frustrated Rose jumped Harrelson after the Met tagged him on a double play; there is a red chair in Fenway Park that’s a monument to Ted Williams’ longest home run).