Eat Happy
ABOUT US
Disproving the traditional tenets of size, money and power.
The Deck Is Always Stacked
One against many.
Small against mighty.
New against old.
But Not For Us
Here at The Republik, we’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives.
Fastest Way To Do Something Good
Anything Really Can Happen
ABOUT US
We recognize that today, everything is interconnected and immediate. Siloed thinking just won’t do. We are a true republic of free thinkers, willing to push one another into powerful collisions of insight driven by a common pursuit – the best idea wins.
So in addition to our traditional roles, we’re problem solvers, one and all. Gaining understanding by listening to customers. And even more importantly, those who didn’t buy. Staying fluent in all forms of media, social media, promotion and placemaking so we can connect with people in their daily lives.
Do you know?
Or do you think you know?
You will hear that from us a lot. Getting it right means being willing to go down a new path if necessary – always questioning. If you already have the answer, you probably don’t need us.
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What separates us, in our view, is our strategic approach to problem-solving. Over the years, we’ve developed a formula that creates results, derived from a keen understanding of business models, marketplace dynamics and customers’ wants and needs.
While the formula is repeatable, it is by no means cookie cutter. Every assignment requires focus, inspiration, thoroughness and hard work. There’s no magic. No silver bullet. No tea leaves. It is a process that enables continual improvement, increased efficiency and accelerated success.
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When you think of ad agencies, you often think of silos. Creative. Account Services. Production. And the like. Not here. Not us.
We are all problem solvers first. One and all. And we all have multiple functional responsibilities. Why? Everything today is interconnected. While we all bring a special point of view to the table, we have a shared responsibility to our client companies and their brands.
We are fluent in all forms of media, social media, digital, placemaking, experiential design, promotions, events, and public relations.
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Channeling the age-old wisdom of Alice’s Cheshire Cat, “If you don’t know where you are going, it really doesn’t matter what road you take.”
Truth is, clients often come to us with a solution in mind. Based on what they’ve seen from others. Based on their own experiences. Or simply, based on what they wish to be true.
Do you know? Or do you think you know?
We ask these questions because we never want to start with assumptions, either our clients’ or our own. Any action based on what we collectively “think we know,” is a recipe for wasted time, money and ultimately, failure.
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The deck is always stacked.
One against many.
Small against mighty.
New against old.
But not for us.
Here at The Republik, we’ve assembled a team of free thinkers willing to push one another into powerful collisions of insight that dismantle the tenets of size, money and power to meaningfully impact lives.
PORTFOLIO
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Elevate Life’s Simple Pleasures
Too often, manufacturers position their brands around a specific design aesthetic, without consideration for the user - whether designer or consumer. With Hanstone high-end quartz countertops, we…
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Finding Joy In A Common Pursuit
Although Fayetteville’s military affiliation is a primary driver for visitors, there are a host of attractions and activities to satisfy most anyone. Rather than serve them up laundry list style, we identified key prospect groups…
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Know-How Is Never Old Fashioned
In 1989, Dilworth introduced serious coffee to North Carolina, supplying small batch, ethically-sourced coffee to independent shops and distributors alike. And as business grew over the next few decades…
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For The Rebel In All Of Us
Let’s face it, the world does’t need another vodka. But all the me-too fancy bottles and hand crafted sensibilities never saw this coming. Emboldened by actual Irish bloodlines, distilled-from-rice smoothness, and history…
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Eat Happy
Seems like we are all trying to eat healthier. Yet produce labels and claims can be downright confusing and even intimidating, especially for those of us new to organics. And there are some who make eating organic…
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Anything Can Really Happen
Fayetteville State University (FSU) is a historic HBCU with a 150+ year legacy of pushing boundaries and transforming lives. But the University was often viewed as a North Carolina system school serving…
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It Never Gets Old
Village District was Raleigh’s first suburban shopping center. Today it is nestled within some of the areas wealthiest neighborhoods. Amidst the sprawl of recent decades, it is often overlooked by newcomers…
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Find Your Superpower
Even the best visit to the dentist is met with trepidation. How about if you haven’t been in a while? The fear is real. And most dentists’ ads about how they’re going to fix things up don’t make it go away.
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Lessons Not Found In Any History Book
Serious fun. For visitors, Fayetteville’s military affiliation is a point of distinction versus many regional competitors. Even so, it’s sometimes difficult to get past traditional patriotic stereotypes. Enter the America Groupies…
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Open The Possibilities
University libraries typically use software and methodology developed around the traditional printed-book lending system. As libraries evolved into digital information hubs, the entrenched legacy systems developers offered…
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Learn To Be A Better You
Very often, colleges like the University of North Carolina, Greensboro (UNCG) get judged and labeled as second tier by outsiders without any real merit. Yet through our research and conversations with alumni…
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Fastest Way To Do Something Good
To boaters, it matters if a boat has the right stuff - a pedigree of design and performance. As seasoned boat-makers, Voltari understood this well. And set out, like Tesla a decade earlier, to elevate electric ‘performance’…
RECOGNITION
Graphis Advertising Annual Honors Latest Village Dental Campaign As Gold Medalist In The Television Competition
RECENT WORK
Built atop the original skim-across-the-water hull design, Pantera created a center console boat worthy of those early years. Although a latecomer, we came guns ablazing with a winner-take-all attitude absent in today’s market. Pantera. Untouchable.
NO APOLOGY
Pantera Boats
With a 30-year anniversary as excuse, our job was to show the “newer is better” coffee culture that Dilworth still had a lot of worthwhile coffee wisdom. So we channeled our inner “Dude” to share the vibe.
KNOW-HOW IS NEVER OLD FASHION
Dilworth Coffee
IN THE NEWS
The Republik's Membership Drive Campaign For The LGBT+ Allied Chamber Of Commerce Featured In Graphic Design USA
FEATURED CLIENT
As part of Hilton’s Curio Collection, The Franklin needed to raise its brand voice big time. The Franklin had an interesting location with an eclectic, educated potential audience. But no brand message or feel to entice visitors away from other ‘boutique’ hotels in the region.
The Republik reimagined the brand in the attitude of its namesake–Ben Franklin. The agency imbued every element (web, uniforms, how to act and how to be, the visitors guide) to reflect a modern take on that world-traveled sophistication and charm.
Bookings hit an all-time high, our brand work won this little hotel ‘Best Curio Hotel Nationwide’ and a Gold International Readers Choice award from HOW Magazine.
CLIENT
Hilton Hotels Curio Collection
DATE
September 2020
CATEGORY
Travel & Tourism
JOURNAL
It’s a simple fact that seventy-five percent of DMOs face the task of marketing places that most people do not consider a “destination of choice.” People visit to attend an event, see family, or just pass through on their way to their actual destination. Knowing where you stand as a destination is an important first step in developing a strategy to generate incremental room nights.
A DESTINATION OR STOPOVER
TRAVEL & TOURISM
As odd as it may sound, we let the strategy reveal itself. Our experience and track record gives us the freedom to “trust in the process.” This is how we do it, every time.
KNOWING WHAT TO DO
STRATEGY
IN THE NEWS