Echo Their World

Little known Triumph Boats was one of 1,500 brands. With one difference. Their boats were virtually indestructible. Telling that story in an entertaining way set Triumph on the road to stardom, and skyrocketing sales.

Among the nation’s 1,500 boat brands, Triumph had the unique distinction of manufacturing a plastic boat. While indestructible, this ?ugly duckling? had not fared well with status and brand-conscious boaters. Rather than compete on others’ terms: a beauty contest on the water, we set out to change the argument. Our goal was to make Triumph the “World’s Toughest Boat” by demonstrating the brand’s superiority.