Seduce The Lizard Brain

The first annual International Spy Conference. A real event with real spies (Cold War) telling their stories. But who would attend? With short notice and high expectations we had to find the answers. Turns out, techies and fantasy gamers also make the best wanna-be spies. Staying in character, we had to flush them out in large enough numbers to put the conference in the black. Create a Mecca for spies and their ilk.

What better way to boost attendance to the International Spy Conference than some entertaining spy-to-spy confrontation? The campaign unearthed a teeming horde of techie-geek spy wannabes, and gave them a (stealthily) place to congregate.

Spy warfare is fascinating, especially to techies. What better way to boost attendance to the first annual International Spy Conference than some entertaining spy-to-spy confrontation? The event was oversold in 30 days.