Keep Practicing, We’ll Do The Rest

Independent attorneys are smart and driven. But they’re not so good at marketing their services, especially on their own websites. By offering website solutions to improve marketing, Lexis Nexis, known for catering to big law firms, saw an opportunity to demonstrate value to the majority of lawyers who practice in small or solo firms. Our role was to build a direct campaign that presented each law firm’s website effectiveness ‘score’ and the solutions Lexis Nexis could provide - generating conversions to multiple small law offerings in the process.