Flipping The Script

The North Carolina LGBT+ Chamber’s lingering reputation as a social club, overshadowed their business-related services, making it difficult to attract new, younger members. As visibility and impact waned, we set out to renew interest in the chamber’s mission of inspiring, supporting and engaging underserved businesspeople and their allies. Starting with a new, inclusive brand identity - HARMONY - we created a series of eye-catching messages revealing core values everyone could embrace.