Don’t Go Out There Alone
GREAT OUTDOOR PROVISION COMPANY
One day privately-owned Great Outdoor Provision Company (GOPC) was the market leader. The next, Dick’s and REI decided North Carolina was an ideal market for growth. Against stiff competition and virtually no budget, we had to keep loyal customers from jumping ship while creating new demand. So we positioned GOPC as the ultimate enthusiast for outdoor enthusiasts. And created ‘guides’ to share time-tested advice
