Marketing Is An Investment

MARKETING
Written By Dwayne Fry

How One CMO Revamped Her Role by Kimberly A. Whitler and Ram Janakiraman

Too few CEOs recognize marketing as an investment: "Net revenues up 48%, client assets up 39%, earnings per share up 80% from a year ago." Good read from @KimWhitler.

Dwayne Fry
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