Purpose Is The Perfect Design

Wellcraft was an iconic American brand. A purist’s boat built for fishing, skiing and all-around good times on the water. The boat that everyone had to have became irrelevant as other manufacturers catered to the “look at me” culture with newer and flashier boats. Better for posing than actual on-the-water performance.

Without apology, we once again proclaimed Wellcraft the boater’s boat. And set out to tell the story of what real boaters had known all along - the right boat will take you everywhere you want to go.