Take It Easy

Women have always worn many hats on a day-to-day basis. But not long ago, most shoe brands catered to the occasion rather than lifestyle. So well before lifestyle marketing became a thing, we helped the nicole shoe brand find it’s stride among busy upscale women.

The message? We understand that things get hectic and we’re here to help.

Large retailers like Nordstrom and Federated lauded the new work as “clever and innovative” and increased their nicole buys significantly.

Six-months in, sales shot up by 30%, even with a 40% price increase per shoe.