THERE’S NO SUBSTITUTE FOR EXPERIENCE. THERE’S NOTHING MORE POWERFUL THAN IMAGINATION.
While there is no single formula to develop a viable marketing strategy, the process requires both experience and discipline. Experience to recognize options and patterns in seemingly unrelated methods and data.
And discipline to remain objective when potential solutions arise, knowing there is always room to adapt and improve.
This combination produce a mindset to outthink others. To confidently go to places others haven’t ventured for lack of either.
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Kirk deViere President THE REPUBLIK (910)273-8388 kirk@therepubik.net
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FEATURED CLIENT
Beyond Khakis And Button Downs
HILTON HOTELS CURIO COLLECTION
In the bustling college town of Chapel Hill, NC, older, established hotels rule the day by playing tradition and history to the hilt. So even with an ideal location, luxurious accommodations and terrific amenities, the nondescript “boutique” Franklin Hotel was in a continual battle to either fit in, or be ignored.
By channeling the worldly nature of the hotel’s namesake - Ben Franklin - we set out to attract an eclectic, educated, artistic and well-traveled clientele, common to higher education environs.
The Franklin was reborn with a new attitude and an invitation to explore and connect.
Winning Hilton’s Connie Award top brand experience along the way.
FEATURED CLIENT
Since day one, the Deeds not Words motto was at the core of this historic HBCU’s mission. But leaning into an affordability message in recent years had undermined FSU’s true value.
Under new leadership, our team was tasked with helping to raise the school’s profile among peer institutions and re-instill pride among students, faculty and all-important alumni donors. (Our efforts included strategic development and campaign execution.)
Going back to FSU’s roots of pushing boundaries and transforming lives, we built a campaign around relatable current events and challenged would-be students to make a difference - Are You In?
The campaign broke new records for attendance and retention among all prospect groups. This team is dedicated to doing the same for you.
Are You In?
FAYETTEVILLE STATE UNIVERSITY
