Unmatched Determination

On-Campus Poster

With unmatched grit, determination and service Fayetteville State University, an original Historically Black College and University (HBCU), has seen generations through to achieving betterment in their lives. The legacy of seven: thousands more doers of deeds.

But not enough is understood about FSU in the community... even though so many on-campus opportunities exist.

So when FSU needed a brand refresh and increased visibility for its message they turned to The Republik.

Republik CEO Robert Shaw West explains, ““Deeds not Words” is the motto Fayetteville State University has lived by for over 150 years. Like many, we didn’t understand the rich legacy of this historic HBCU in our own backyard. But the more we spent time with the FSU family, the more we knew we had to get the story of Bronco excellence and leadership right. This month we launch a campaign with an eye towards attracting the next generation of doers.”

The result is a campaign that launches this month with two :30 videos that visually describe a variety of problems that need to be solved and ask, “We Could Use Your Help”, and “Anything Really Can Happen”, both followed with “Are You In?’” along with the Fayetteville State University logo.

The campaign will use online video, Out Of Home and posters to help build awareness and enrollment for FSU.

Fayetteville State University is a public historically black university in Fayetteville, North Carolina. It is part of the University of North Carolina System and the Thurgood Marshall College Fund.