Where is Your Marketing Taking You This Year?

With a lackluster 2024 in the rearview mirror, and favorable forecasts for the year, it’s pretty easy to convince ourselves that doing anything right now, especially in a competitive marketplace, is better than waiting. We would tend to argue the opposite. Without a vision or viable strategy for your brand, taking action, while tempting, could be a wasteful proposition.

Or, in the words of Alice’s Cheshire Cat:
If you don’t know where you're going, any road will get you there.

So... Do you know where you are going? Or do you think you know?

We actually ask these questions because we never want to start with assumptions, either our clients' or our own. Any action based on what we collectively “think we know,” is a recipe for wasted time, money, and ultimately, failure.

Are you ready to defy the odds?