Unlikely Heroes
Product photography
It seems like we are all trying to eat healthier.
Yet, produce labels and claims can be downright confusing and even intimidating—especially for those of us new to organics.
How organic works is fascinating. We just made the storytelling more inviting and fun.
We created an identity system that would not only stand out but make the idea of organic more approachable by turning nature’s own heroes into messengers. So everything that you buy in the produce aisle becomes a small part of the story.
Every package tells a part of the story.
Happy Dirt Hero
Produce packaging
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