WHERE INTRIGUE
IS AN INVITATION
BEYOND KHAKIS AND BUTTON DOWNS
In the bustling college town of Chapel Hill, older, established hotels rule the day by playing tradition and history to the hilt. So even with an ideal location, luxurious accommodations and terrific amenities, the nondescript “boutique” Franklin Hotel was in a continual battle to either fit in, or be ignored.
Rather than settle for being second fiddle, we set out to attract an eclectic, educated, artistic and well-traveled clientele, common to higher education environs, by channeling the worldly nature of the hotel’s namesake - Ben Franklin.
The Franklin Hotel became simply, The Franklin. And the hotel became an invitation to explore and connect. And a new attitude was born.
Identity: Style From Substance
This is a brand with lots of depth and richness. Explore and be rewarded
Every touch matters
Everything a guest sees is a reminder of the The Franklin’s ethos and charm
Open Doors & Minds
Door keys may be a thing of the past. But here, every “key” is unique. Something for guests to compare
A language that defines and defies convention
Simple reminders that The Franklin has a soul built around service
We think Ben would have said it like this
A hotel with wit and charm is fun to be around
This is not an invitation. It is a statement
Want the movers and shakers to talk about your brand? Give them an invitation they wouldn’t refuse
A meddling of minds
Individual moments that surprise & delight are fuel for tomorrow’s conversations
