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A MAIOR QUAM OMNES-PARTES INTEGER EST // GET IN TOUCH

WHERE BEAUTY
GETS NEW MEANING

Brand Identity & Launch


WASTE IS BEAUTIFUL


Designers and architects very often view “green” materials as a compromise to their design aesthetic. So rather then lead with the “recycled” label and limit potential acceptance, we embraced the need to inspire. The message? Modern Surfaces has uniquely beautiful brands to satisfy the looks designers seek. While getting rid of waste in the process.

A better idea for us all.

Asterisk = Hidden Beauty

Ad campaign prompts designers to think of beauty in a new light

Asterisk = Hidden Beauty

Ad campaign prompts designers to think of beauty in a new light

Asterisk = Hidden Beauty

Ad campaign prompts designers to think of beauty in a new light

Asterisk = Hidden Beauty

Ad campaign prompts designers to think of beauty in a new light

Endless Possibilities

Digital ads break new ground

A New Paradigm

Trade video introduces a new way forward: design with conscience

"As the design community turns its focus to healthy buildings and occupant well-being, the Modern Surfaces initiative is positioned to give them a place to explore these options." President, Caragreen Distribution
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