A TIRE, IS A TIRE, RIGHT?
Although a worldwide leader with a new state-of-the-art tractor tire plant in Iowa, Mitas was a virtually unknown and unfamiliar brand. On top of that, American farmers are fiercely loyal to their brands of choice, often spanning generations.
So claiming to have a better tire, with useful technology, although true, couldn’t be the answer alone. Instead, we had to win over American farmers in a way that demonstrated we understand farming and farm life. And could make their life a little more enjoyable, if they just considered giving Mitas a try.
Tires as technology. With the lowest tire pressure available, Like magic, Mitas minimizes soil damage
With higher loads and faster top speeds, your day will end early enough to get in a real workout
A simple promise. Tires Can make a difference
Simple graphics lead to interesting conversations
Tires as technology. A story that writes itself
Mitas sponsors Farmers Can to showcase amazing contributions of farmers that may not otherwise be seen
Anythings’s possible according to the next generation farmers who visited the Mitas booth
"[chuckles at pig ad] I’m not sure I knew of [Mitas] before. Tires will help you? Is that true?" Farmer, Farm Progress Show