WHERE A NEWCOMER
DELIVERS ON
OUTLANDISH CLAIMS
A TIRE, IS A TIRE, RIGHT?
Although a worldwide leader with a new state-of-the-art tractor tire plant in Iowa, Mitas was a virtually unknown and unfamiliar brand. On top of that, American farmers are fiercely loyal to their brands of choice, often spanning generations.
So claiming to have a better tire, with useful technology, although true, couldn’t be the answer alone. Instead, we had to win over American farmers in a way that demonstrated we understand farming and farm life. And could make their life a little more enjoyable, if they just considered giving Mitas a try.
Lighten The Load
Tires as technology. With the lowest tire pressure available, Like magic, Mitas minimizes soil damage
Lighten The Load
Tires as technology. With the lowest tire pressure available, Like magic, Mitas minimizes soil damage
Get More Done
With higher loads and faster top speeds, your day will end early enough to get in a real workout
Get More Done
With higher loads and faster top speeds, your day will end early enough to get in a real workout
Tires Are Your Friend
A simple promise. Tires Can make a difference
Fuel Farmers’ Curiosity
Simple graphics lead to interesting conversations
A New Angle
Tires as technology. A story that writes itself
Celebrate Farmers’ Advancements
Mitas sponsors Farmers Can to showcase amazing contributions of farmers that may not otherwise be seen
Engaging future Farmers
Anythings’s possible according to the next generation farmers who visited the Mitas booth
